Showing posts with label truth in advertising. Show all posts
Showing posts with label truth in advertising. Show all posts

Wednesday, November 12, 2014

REAL ESTATE PHOTOGRAPHY TO CLONE OR NOT TO CLONE

As a Real Estate photographer I am sometimes asked by the seller or realtor to clone or fix certain imperfections or flaws in the images I provide of the house and property.  I usually have to politely explain that I am governed by the Truth in Advertising law which precludes me from making material changes in the images.  

Usually it is understood that a buyer wants to see the property conveyed by my images in all it's reality, flaws and all.  I have to say that I agree with this concept.  If it were me and I were the buyer I would want to see the cracks and pits that are sometimes present.  For me to cover them up or fix them would be less than truthful.  

I don't know if anyone has ever been sued over images that have been fixed or altered but I know I don't want to be the first.