Thursday, December 19, 2013

THE WINTER PHOTOGRAPHER

Being a commercial photographer working for magazines and publicity companies and the like has it's advantages over being a wedding/portrait shooter.  It also has it's disadvantages.  

One of those disadvantages is that in the winter time business can slow down compared to the spring, summer and fall.  If you save your money during the busy times this winter slowdown can be turned into an advantage. 

I use this time to catch up on my office work, networking and forming plans for the upcoming year.  During this time of little or no paying work is helps to keep in mind that it all averages out over the long run.  

Don't get me wrong, I would like to have steady business but when it's not there I try to put effort into taking care of the "no pay" items that are essential to running a successful studio. 

Let's all make the coming year our best yet. 

Randall Green Images